SwiftHome Realty Achieves Remarkable Growth with Local Services Ads by Underdog Digital!
728 Leads in 4 months
28% Conversion Rate
68% Increase on maps ranking
SwiftHome Realty, a dynamic real estate agency based in Manchester, joined forces with Underdog Digital in January 2022 with the aim of elevating their presence in local searches on Google.
Initially concentrating on enhancing their Google Maps rankings, our Local SEO team, in July 2023, took it a step further by integrating Google’s Local Services Ads (LSA) into their marketing strategy, leading to outstanding outcomes.
✓ Expertise: Our dedicated team of specialists ensures tailored solutions for your unique needs.
✓ Results-Driven: Witness a surge in revenue and a significant return on ad spend, just like SwiftHome Realty success story.
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Facing a period of slower business, SwiftHome Realty sought to rapidly generate a surge in leads to revitalise their operations. Like many businesses, they hesitated to explore new marketing channels, unsure if unfamiliar avenues would yield the desired results.
However, after insightful discussions with their dedicated Account Manager, Olivia, who elucidated the straightforward benefits of LSAs, SwiftHome Realty became confident in the potential success of this strategy.
Ensuring your local business is prominently featured on Google when potential customers search for relevant services in the vicinity is crucial for lead generation. Our strategy revolved around building awareness on Google Business Profile (GBP), Google Maps, and Google Search.
Beginning with the optimization of their GBP for increased visibility in Manchester, our team identified a quiet period as the opportune moment to implement the Local Services Ads (LSA) strategy. This aimed to further enhance visibility and stimulate leads within the local market.
One of the key advantages of LSAs is the pay-per-lead model. This meant SwiftHome Realty only incurred charges when a potential customer directly contacted them through the ads. The ads provided SwiftHome Realty the opportunity to position themselves in front of individuals actively seeking the real estate services they offer, resulting in engagements from more credible leads.
With the launch of LSAs, SwiftHome Realty witnessed a surge in leads within the first fortnight.
The numbers speak for themselves:
A total of 728 leads in 4 months, with 32 leads in the initial month and a substantial increase to 236 leads the following month.
Impressive 28% conversion rate.
A commendable 68% rise in maps ranking.
Encouraged by this success, SwiftHome Realty continues its partnership with Underdog Digital, aiming to consolidate their standing in the local market and assert their dominance over competitors.
“The team brought fresh ideas and consistently monitored our performance. Communication was excellent. Thank you for your assistance!”
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