EcoTech Haven witnesses a surge in revenue and sales, coupled with a significant reduction in advertising expenditure!
Insights from our PPC Maestro!
Underdog Digital’s PPC specialist, Riley Brooks, walks us through the journey of EcoTech Haven and how their Google Ads strategies underwent a transformative experience.
42% Increase in Revenue (Year-on-Year)
978% Average Return on Ad Spend
25% Surge in Orders (Year-on-Year)
EcoTech Haven, a forward-thinking company specializing in eco-friendly technologies and sustainable living solutions, reached out to Underdog Digital in April 2023. Their aim was to enhance the profitability of their existing Google Ads campaigns.
Our PPC wizards were ready for the challenge!
✓ Expertise: Our dedicated team of specialists ensures tailored solutions for your unique needs.
✓ Results-Driven: Witness a surge in revenue and a significant return on ad spend, just like EcoTech Haven’s success story.
✓ Personalised Approach: We listen, understand, and craft strategies that resonate with your business goals.
Although EcoTech Haven had an ongoing Google Ads campaign, our analysis revealed potential improvements in its targeting strategy. The campaign was performing reasonably well in terms of return on ad spend (ROAS), but it lacked sustainable growth and wasn’t contributing significantly to the overall business expansion.
Effective communication took center stage!
Riley Brooks, EcoTech Haven’s dedicated account manager, engaged in frequent consultations with the company’s founder, Olivia Bennett. This deep dive helped us understand their products and the specific customer profiles interested in them.
Riley then meticulously segmented the top-performing products into specialized Performance Max campaigns. These campaigns were fine-tuned to target a more relevant audience, ensuring a focus on individuals most likely to be interested in these innovative and sustainable solutions.
The majority of the advertising budget was strategically allocated to these high-performing products, facilitating a more efficient scaling of the campaigns.
The outcomes were nothing short of extraordinary!
Since the launch of the revamped ads in April 2023, EcoTech Haven managed to reduce their ad spend by an impressive 18% while experiencing a remarkable 28% increase in revenue!
Additional achievements include:
42% surge in website revenue (year-on-year)
978% return on ad spend (ROAS)
33% boost in conversion rate
14% increase in repeat customers
25% increase in total orders (year-on-year)
6% decrease in website traffic, indicating a higher value and conversion likelihood of the incoming visitors.
Buoyed by this success, EcoTech Haven is now exploring opportunities to expand their marketing strategy with Underdog Digital. Plans include bolstering local in-store sales through targeted lead generation advertising.
“Collaborating with Underdog Digital has been an exceptional journey. The team consistently showcased diligence and commitment in their work, delivering outstanding results. I wholeheartedly recommend Underdog Digital to anyone seeking professional assistance.
The team not only possesses in-depth knowledge in their field but also excels in communication. They actively listen to my needs and concerns, ensuring a comprehensive understanding of my requirements before presenting tailored solutions. This attentiveness has made the entire process seamless and efficient.”
Ready to elevate your business?
Easy. Choose Underdog Digital.
Discover the potential within your reach. Let Underdog Digital be your guide to success. Our proven strategies have already empowered businesses like EcoTech Haven to achieve remarkable results.
